Chuck Longanecker of Digital Telepathy is one of our go-to experts when it comes to design and user experience, and today, we invited him into the VentureBeat studio to talk about how web design is evolving.

Longanecker had a lot to say about the principles of objective-based design. When his firm developed the digital concept and website for The Lean Startup, Longanecker said these principles got put to good use in creating a “minimal viable product” and iterating it over time.

We also chatted about some off-the-record intelligence from Facebook. That company has been scooping up pure designers from companies such as Apple, and we’ve been told that they’re getting ready to rethink Facebook profiles accordingly. Longanecker talks about what a well-designed profile might look like and what it should do.