Jay Elliot has a unique insight into what makes Apple so successful. He worked closely with Steve Jobs in the 1980s, setting up the company’s operational and managerial structure. Based on those years, he’s written a book: The Steve Jobs Way: iLeadership for a New Generation.

Elliot stopped by the VentureBeat studio this week to talk about his book, the irreplaceable nature of Jobs’ leadership, and how to structure a company that can continue to succeed through generation after generation of new technologies.

Hint: It’s all about the products.

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