Farmigo wants you to eat more vegetables. The new group-buying site for locally grown farm produce, meat, fish, and other edible goods launched today at the TechCrunch Disrupt conference in San Francisco.

Groups of people can sign up with local farms and buy farm-fresh goods in bulk through the site. Farmigo then organizes deliveries of the produce, dairy, or meat from the producers directly to nearby pickup locations. The producers set a minimum number of people who have to sign up for the farm purchase before they start delivering to a location. The site already has around 1,500 pickup locations.

Farmigo takes a transaction fee for each payment that goes through the site. Growers can also sign up for Farmigo, which gives each farm in-depth analytics about the number of people signing up for a group deal, or how many people are buying from specific pickup locations.

“Already we have farms that are going direct to the consumer, but they don’t scale and are a bit fragmented,” said Farmigo chief executive Benzi Ronen.

Farmigo is based in Palo Alto, California. The company was founded in August, 2009 and has raised $2 million in funding.