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[youtube http://www.youtube.com/watch?v=Xirq70K392s?rel=0&w=640&h=360]

When it comes to thinking big, MedAfrica takes the cake. The founders are aiming to revolutionize how people in developing areas, particularly on the African continent, access and use health information.

The startup presented at the Demo Fall 2011 conference last week, and we got a chance to catch up with some of the company’s founders, including CEO Steve Mutinda and business development guy Mbugua Niijhia. In this video, we discuss how the MedAfrica platform will work and how the company is also planning to be a sustainable business rather than a “social good” charity.

Briefly, the company will focus on bringing basic information about health and medicine to phones — not just smartphones — and enabling people to use that information on their own. In countries such as Kenya, where on average 14 physicians must serve around 100,000 people, this kind of accessible, self-serve information could be vital in improving national health and wellness.

MedAfrica is set for an official launch October 1, 2011. You can sign up now for the company’s newsletter and notifications.

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