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The Wall Street Journal launched a new Facebook app today that allows people to read the publication’s content exclusively on the social network.

As you can see from the Dell and Intel logos in the screenshot, the app is ad-supported. This is an interesting twist considering that the bulk of WSJ content is now behind a paywall.

The app, called WSJ Social, filters the publication’s content through Facebook’s social graph to yield a collection of news tailor-made for each person.

“[I’m] really excited about news apps on Facebook and how it has the potential to change the reading and news consumption experience on the platform,” said Facebook Journalist Project Manager Vadim Lavrusik on his Facebook wall.

The app itself features articles that are arranged in tiles that consist of a thumbnail image, a headline and a few smaller thumbnails of people who have “liked” that particular link. At the top left-hand corner, the news app displays the total number of WSJ stories you’ve liked and saves them for later viewing. Beside the “likes” link is another “readers” link, which lets you follow particular editors and such. I’m not entirely sure how useful this feature will be because I don’t know any WSJ editors — especially any that frequently use Facebook.



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