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iphone 5Mobile consumers are hungrily awaiting the launch of the next Apple iPhone. So hungry, in fact, that 41 percent of mobile consumers (and 52 percent of BlackBerry users!) in North America plan to purchase an iPhone 5, according to a new study by independent mobile ad network InMobi.

Many people are anticipating Apple will unveil an iPhone 5 at its just announced Oct. 4 event, so anticipation is running especially high for the device and details about its features. Analysts predict that Sprint will become an iPhone carrier and the phone will feature a larger screen, a faster processor, an 8-megapixel camera and a powerful virtual assistant.

The InMobi study talked to a sampling of mobile device users in the U.S., Mexico and Canada. Participants said their top four most-desired additions to the phone were “improved battery life, increased processing speed, higher-quality screen resolution and stronger phone service.”

Research in Motion appears to be the biggest loser from InMobi’s study, as a staggering 52 percent of BlackBerry users plan to switch to the iPhone 5 with their next phone purchase. Fifty-one percent of current iPhone owners plan to pick up the iPhone 5, while 27 percent of Android owners plan to switch.

However, InMobi’s study indicates that if the iPhone 5 is only a minor update, similar to the bump from the 3G to 3GS, less than 15 percent of mobile consumers will be likely to buy the phone. If the new iPhone is only a minor spec bump from the iPhone 4, 28 percent BlackBerry users still plan to make the switch, indicating many BlackBerry unsatisfied users.

Do you plan to purchase an iPhone 5 as your next phone?


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