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Epic Games’ Gears of War 3 — one of the holiday season’s first blockbuster titles — has sold more than 3 million copies in its first week of sales.

Gears of War 3 is the conclusion to an epic series that has spawned three blockbuster games for the Xbox 360. The first Gears of War came out in 2006 and had a score of 94 out of 100 across 88 reviews and helped standardize many of the modern tropes seen in over-the-shoulder cover-based shooters like Uncharted 3. Gears of War 3 picked up a score of 91 out of 100 across 82 reviews.

It’s one of Microsoft’s flagship exclusive titles for the Xbox 360, which helps differentiate it from other consoles like the and PlayStation 3. Most blockbuster games, like Call of Duty: Modern Warfare 3 and Battlefield 3, are going to appear on multiple consoles and on the PC. If gamers want to play Gears of War 3, they have to buy an Xbox 360 specifically.

“Gears of War 3 has set the bar as the top game launch of the year, kicking off the biggest holiday in Xbox history with a bang,” a Microsoft spokesperson told VentureBeat. “While we don’t share sales projections, we’re really happy with the results thus far and are kicking off what promises to be our biggest holiday yet in Xbox history.”

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That relationship has been so successful that Microsoft will likely continue its exclusive relationship with Epic Games, a Microsoft spokesperson told VentureBeat. That could bode well for Microsoft, which has made significant gains over competitors thanks to its console’s motion controller, the Kinect.

“We’ve enjoyed a terrific partnership with Epic Games throughout the “Gears of War” trilogy, and the success of the franchise is a testament to the strength of that relationship and our work together,” a spokesperson said. “We look forward to working with Epic in the future.”

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