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When it comes to greeting cards, Apple is getting physical — meaning actually shipping them to a physical address.

The company’s new “Cards” app, which debuted at an Apple press event today, allows people to place photos taken with iOS devices into a post card or greeting card template.

“It’s a new app that let’s you create cards on your phone, and we’ll do the rest. We’ll print them out, we’ll emboss them. You can choose between 21 designs,” said Apple’s Scott Forstall.

Apple said cards mailed within the US will be tracked with the US Postal Service barcode. You’ll also get a push notification when it arrives at its destination.

The app is free, but shipping a card will run you $2.99 each. The app will go live in the App Store October 12.

Image via The Verge

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