Friend.ly is a Facebook application that allows users to ask and answer questions. Because the service has access to a Facebook user’s account information, it has a slight advantage over competitors like Formspring.me. Although, those who use Friend.ly tend to ask less personal questions.
Financial terms of the deal were not disclosed, but it seems Facebook was more interested in Friend.ly’s talent than the service itself.
As part of the acquisition deal, Friend.ly will continue to operate as a separate service, while its 10 employees (including CEO Ed Baker) will work on new projects at Facebook.
“We’ve admired the team’s efforts for some time now, and we’re looking forward to having Ed and his colleagues make a big impact on the way millions of people connect and engage with each other on Facebook,” Facebook said in a statement about the acquisition.
Founded in 2010, the Mountain View, Calif.-based Friend.ly previously raised a total of $5 million in funding from Lightspeed Venture Partners, Balderton Capital and others.