YouTube Merch StoreYouTube is going to let musicians sell merchandise, tickets and more on the site, the company announced on its blog yesterday.

Giving fans the ability to purchase things via the YouTube platform transforms the site from being just a place to watch videos to a real destination that will get much more attention. The site gets some 800 million unique visitors per month.

The site’s new “Merch Store” feature. The new feature lets YouTube partners offer their fans T-shirts, digital downloads, concert tickets and other items directly on their YouTube Channel page.

YouTube is partnering with a few different companies to help power the new Merch Store. Direct-to-fan marketing enabler Topspin will handle the physical merchandise sales, while concert organizer SongKick will handle all digital ticket sales for concerts and shows. Both iTunes and Amazon will power digital music downloads, according to YouTube.

It’s unknown what the financial terms of Merch Store deals will be, but YouTube is probably looking at this new feature as a way to grow interest in the platform — meaning the site probably isn’t worried about making a huge killing on merchandise sales.

YouTube is planning to roll out the new Merch Store feature to all of its music partners in the near future.