Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022. Learn more


YouTube Merch StoreYouTube is going to let musicians sell merchandise, tickets and more on the site, the company announced on its blog yesterday.

Giving fans the ability to purchase things via the YouTube platform transforms the site from being just a place to watch videos to a real destination that will get much more attention. The site gets some 800 million unique visitors per month.

The site’s new “Merch Store” feature. The new feature lets YouTube partners offer their fans T-shirts, digital downloads, concert tickets and other items directly on their YouTube Channel page.

YouTube is partnering with a few different companies to help power the new Merch Store. Direct-to-fan marketing enabler Topspin will handle the physical merchandise sales, while concert organizer SongKick will handle all digital ticket sales for concerts and shows. Both iTunes and Amazon will power digital music downloads, according to YouTube.

It’s unknown what the financial terms of Merch Store deals will be, but YouTube is probably looking at this new feature as a way to grow interest in the platform — meaning the site probably isn’t worried about making a huge killing on merchandise sales.

YouTube is planning to roll out the new Merch Store feature to all of its music partners in the near future.

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member