Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next. 


Video game console owners are purchasing more and more downloadable content, according to a survey by market analyst firm EER.

More than 51 percent of owners of the Xbox 360 and PlayStation 3 have purchased downloadable content (DLC), or games such as expansion packs or indie games that can be downloaded in digital form over the internet to a console, in the past 12 months. That compares to 40 percent in 2010 and 34 percent in 2009.

EEDAR, based in Carlsbad, Calif., estimates that downloadable content will generate more than $875 million in revenue in North America in 2011. Jesse Divnich, analyst at EEDAR, also predicts that North American DLC revenue will top $1 billion in 2012.

Users are downloading more content because of factors such as better broadband speeds and an increase in DLC marketing. Among those who don’t download DLC, privacy remains the No. 1 concern. Privacy was cited by 47 percent of gamers who said they do not purchase DLC. About 11 percent of the non-purchasers cited poor quality as the reason they don’t buy. Other barriers include a no-return policy, high costs, no demo, and a lack of free content. To overcome these impediments, EEDAR says publishers, developers and console manufacturers should work together.

Webinar

Three top investment pros open up about what it takes to get your video game funded.

Watch On Demand

If those non-purchasers actually bought something, that would generate $600 million more in revenue in North America each year.

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member