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On-demand streaming music service MOG has seen startlingly high user growth through Facebook since its integration with the popular social site in mid-September, the company announced today.
Music streaming companies like MOG, Rdio and Spotify were eager to get integrated with Facebook’s Open Graph platform because it makes sharing music selections and music companies much easier. Turns out that connecting 800 million users with your already-good service really does wonders for exposure and growth.
MOG said registrations through its Facebook app reached 160,000 users for the month of October, which is a 246% jump of monthly average users. MOG CEO and founder David Hyman told VentureBeat that integrating with Facebook has been the best method of distribution the company has ever had.
“This is monumental growth for us,” Hyman said. “Based on early data, we expect to get a 3 to 5 percent conversion rate for premium use.”
At the present growth rate, Hyman said MOG’s Facebook-authenticated users could reach 2 million users by the end of the year. He also noted that the number could explode more once Facebook further integrates the Open Graph with users and launches its anticipated Timeline feature.
“Our understanding is that Facebook has not even come close to exposing the music platform to most of its users,” Hyman said. “Most users haven’t even seen a play button on Facebook yet. I’ve been told 15 percent have so far. Once Facebook is done with its Timeline testing, that 2 million user projection could get even bigger.”
Hyman said the next step is encouraging and incentivizing its Facebook Connect users to share more music on Facebook and get more Facebook friends to give MOG a try. MOG currently has a free version where users have a “gas tank” of free music but can get more gas in the tank by sharing MOG and music with friends.
“We need to turn these people coming in from Facebook into a megaphone that drives more people into the funnel,” Hyman said. “We want to ensure that every person coming in through Facebook uses our links to earn more free music.”
Premium unlimited access to MOG’s 13 million song catalog is available using its desktop app or though Samsung Smart TVs and Blu-ray players and costs $4.99 a month. If you pay $9.99 a month, you can use the service via iPhone and Android apps as well.
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