has elevated Executive Vice President George Hu to the role of chief operating officer, the company announced today. did not have a COO (in name at least) previously, which is a little peculiar for such a high-profile company. Hu will still report directly to larger-than-life Salesforce CEO and chairman Marc Benioff. (On a related note,’s general manager and executive vice president Byron Sebastian will be speaking at CloudBeat 2011, VentureBeat’s upcoming cloud technology conference.)

“George’s leadership over the past nine years has been key to driving’s growth to over a $2 billion run rate,” said Benioff, in a statement. “I look forward to seeing his vision and leadership as COO scale our growth toward $10 billion and beyond.”

Hu has worked for since 2002 and has served in a variety of roles that have helped him prepare for the COO position. Previously, Hu was VP of product marketing, senior VP of applications, executive VP of products, and the company’s chief marketing officer. In the COO role, he will help manage all functions of the company, including technology, facilities, security, marketing and development.

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Before, Hu worked in consulting roles for Boston Consulting Group and North Point Communications. In terms of education, Hu has a bachelor’s degree in economics from Harvard and an MBA from Stanford.

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