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Social-media video advertising company Jun Group has secured $2.5 million in funding from Western Technology Investment (WTI).

Jun Group specializes in making video advertising for social media sites such as Facebook and YouTube. The company focuses on transparent advertising and doesn’t use pop-up windows or auto-play to force its video ads on you. Instead, you can choose to press play and watch a video from an advertiser. Jun Group offers targeting and analytic services to help clients find the right audience for their product, and its Voyeur dashboard lets clients track video views, comments and ratings.

Investment partner Dan Holman, from WTI said in a statement, “Online video advertising is a significant and rapidly growing opportunity, but, most importantly, it is ripe for innovation. Jun Group is a clear leader in the space. They’ve set the standard for opt-in, performance-based video, and our partnership delivers the financing to aggressively capitalize on this opportunity.”

This round of funding will be used to further develop Jun Group’s sales, business development, and client services team, as well as improve its distribution and analytics technology.

Jun Group was founded in 2005 and maintains offices in New York and Los Angeles. Its clients include Disney, FritoLay, Nike and Coca Cola. Jun Group joins the ranks of social media companies that WTI has funded which include Kosmix, myYearbook, Plaxo, StumbleUpon, Ustream, Youku and Facebook.