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Amazon’s Kindle lineup is en fuego and selling at a rate of more than one million units per week.

For three weeks in a row, the Kindle maker has seen this astounding statistic repeat itself.

The Kindle Fire is also the site’s top best seller, its most popular gift and the product that appears on the most wishlists for all of Amazon.com.

“Kindle Fire is the most successful product we’ve ever launched -– it’s the bestselling product across all of Amazon for 11 straight weeks, we’ve already sold millions of units, and we’re building millions more to meet the high demand,”Dave Limp, Amazon’s Kindle-focused vice president, told Reuters today.

The VP further revealed that Kindle Fire sales had been growing week-over-week since Black Friday shopping began.

The Kindle Fire was announced in late September, when its pre-sales started. It represented a new breed of consumer mobile devices: an e-reader/tablet hybrid that could contain books as well as surf the web, run apps, deliver and send email, display video content and more.

And at a price point under $200, it was destined to score big with holiday shoppers and any gadget-lover trying to deal with a tough economy.

By the beginning of this month, Amazon had already shipped between 3 and 4 million units, making the Kindle Fire the second-most popular tablet behind the iPad.

For the entirety of Amazon’s Kindle lineup, Black Friday shopping numbers quadrupled year over year, Amazon executives revealed a few weeks ago. At that time, the company also stated the Kindle Fire had been its top-selling product for the previous eight weeks.

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