A new firm in Zug, Switzerland is launching today to act as a matchmaker for investors and digital interactive entertainment and video game startups.

Digital Capital describes itself as a “funding vehicle” for game developers, offering opportunities for investors and a fair deal for developers. The company says it provides partnership opportunities, management and advisory services, and access to capital to produce projects. The company will work with projects across mobile devices, smart TVs, console, and PC.

The company was co-founded by Todd Tribell, who has spent a couple of decades as an advisor trying to commercialize Russian-made technologies for the rest of the world.

“With the growth of digital distribution there are so many opportunities for investors,” said Tribell. “Our focus will always be on quality, with the sole aim of bringing success to all of our partners – both developers and investors.”

“Our view on game developers is not dissimilar to musicians or actors.  They are the creative force – and as such, we want to work closely with them to maximize their financial participation in order to properly reward them for their ideas,”  he said.

Digital Capital is being mysterious. Tribell has no experience in the game industry but will be announcing an unnamed chief operating officer soon. And it has not identified the source of its funding or the amount of money it has raised. It will be announcing its first development partners in the near future. The company has one employee now and expects to have three by March. It will add others as required to run projects.

The company has rivals, of course, among traditional venture capital firms as well as game-focused entities such as the similarly named but unaffiliated London-based firm, Digi-Capital.