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One of the best upgrades in Google TV 2.0 was the addition of a dedicated YouTube app — now, it’s about to get even better with an update set to launch this week.

The new YouTube GTV app will offer a smoother interface and a new feature called Discover that will (surprise!) make it easier to find interesting videos. Discover will be a particularly useful addition as Google readies its plans for YouTube original content, something that I’ve previously argued could be a killer app for Google TV if handled well.

Google is reportedly spending upwards of $100 million on its original content plans, which include shows by well-known personalities like skateboarder Tony Hawk, comedian Rainn Wilson, and self-hulp guru Deepak Chopra. The company wants to add more professional content to YouTube’s library, ultimately making it something more than a destination for user-created cat videos. Google is also offering a sweet deal to content creators: 55 percent of ad revenues (after it recoups its initial cash advances), the Wall Street Journal reports.


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In addition to the Discovery feature, the new app has new channel pages that will also help with finding interesting videos, as well as the ability to easily find related videos.

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