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Hookflash, an iPad app maker looking to make workplace communication streamlined and more productive, has pivoted to focus on connecting you with your LinkedIn contacts. The company is releasing its inaugural app in March, and it will help you communicate with your LinkedIn connections for free.

LinkedIn is definitely a powerful tool to connect with business professionals and potential clients, but communicating with your connections isn’t always effective. Let’s face it, do you keep on top of your LinkedIn inbox as much as your other social networks? Probably not. Hookflash realized that LinkedIn contacts can be very valuable, but not exactly easy to talk to, so it created an app to fix the problem.

“The value of your communications device or technology is directly proportional to how easy it makes it to communicate with the people in your network and maintain your directory of contacts. LinkedIn is the best service in the world at doing that for you, so we integrated LinkedIn as a directory instead of building our own,” Hookflash chief executive and co-founder Trent Johnsen told VentureBeat. “Hookflash leverages the social aspects of LinkedIn and enables instant voice, video, or text communications with anyone in LinkedIn directory via the iPad — which is increasingly becoming the work tool of choice.”

The app will let you place voice and video calls and send text messages to any of your LinkedIn contacts for free. And it will display LinkedIn profile and activity feed information for each contact in the app, so you’ll know who you’re talking to and what they’ve been doing.

Unlike its competitor Skype, there is no need to build a list of contacts. When you log in to your LinkedIn account in the app, your information will be synced automatically. The app also pulls information from LinkedIn so your conversations have more context than they would with Skype.

Hookflash is slated to be available in the App Store in March. Until then, you can sign up for early access on the company’s website.

Hookflash debuted last year at DEMO Fall 2011. The company is based in Calgary, Alberta and Palo Alto, California and has raised $1.2M funding from Sora Group.


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