Where there’s a will, there’s a way, and with the help of more than 30 device manufacturers, carriers, and developers, Facebook is willing the creation of more applications built expressly for the mobile web.

The social network announced two mobile web initiatives Monday with the intent of fixing mobile browser fragmentation and allowing device owners to more easily purchase mobile web apps by way of operator billing.

Samsung, HTC, AT&T, Verizon, Mozilla, Netflix, and Zynga are just a handful of companies and carriers joining forces with Facebook to push new standards for mobile browsers as part of the W3C Mobile Web Platform Core Community Group. Operators, including, AT&T, Orange, T-Mobile USA, Verizon, and Vodafone have also signed on to streamline the billing process for purchasing mobile web apps and in-app upgrades.

With the initiatives, Facebook’s stated goal is to help application makers, especially Facebook app makers, reach a massive mobile audience through the mobile browser, a far more accessible entity than any single native app store.

But the company is not hiding its own less-than-altruistic motives. Facebook’s 425 million monthly active mobile users are collectively accessing the social network via mobile web browser more than from the company’s top four native applications combined, director of developer relations Douglas Purdy said.

The takeaway here, especially considering Facebook’s stated mobile risk, is that the social network has a vested interest in getting Facebook app makers in front of as many people as possible while still helping them profit from its audience.

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