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Streaming music service MOG may be looking to sell itself in the wake of strong competition from Spotify, Rhapsody, and Rdio.

MOG is on a quest for a buyer, CNET reported citing anonymous sources. MOG, however, would have you know that things are super fine and daddy for the Berkeley, Calif.-based company.

Marni Greenberg, MOG’s head of PR, pushed back on the rumor of a pending sale in a cheerily worded, non-committal statement to VentureBeat:

We’re always looking for the best opportunity for our business and shareholders, but don’t comment on specifics of those conversations.

I can tell you that we have an outstanding product and continue to innovate and are always looking to build the brand and distribution. We currently have over 500K people using MOG, our deal pipe is full, and recent partnerships, specifically Verizon and AT&T, are doing phenomenally well. And, we’re hiring across the board!

But competition is fierce. Rhapsody acquired Napster in October and has more than 1 million subscribers. It also has the most paid users in the U.S. Spotify, the other major force in streaming music, has more than 3 million paid subscribers spread out across 13 countries.

In this context, MOG doesn’t appear to be on as solid of financial footing as its peers, even if the service is quite good.

Have you tried MOG? What do you think of it compared to Spotify, Rdio, and Rhapsody?


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