All the sessions from Transform 2021 are available on-demand now. Watch now.
Twitter is adding Promoted Tweets, ads that double as tweets, to the mobile timeline inside Twitter’s iPhone and Android apps. Promoted Accounts, or the Twitter accounts that brands commission for additional exposure, are already being featured in both of the apps’ “Who to Follow” recommendation list.
And there’s a fun bonus that Twitter thinks you’ll go nuts for. “Initially, a small number of users may see Promoted Tweets near the top of their timelines from brands they already follow,” the company said Tuesday in an announcement. “This will help ensure that people see important Tweets from the brands they care about.”
Altogether, the mobile app experience, Twitter said, is now on par with what users already find on the web.
“Promoted Tweets will appear in your timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once; as you scroll, the Promoted Tweet will flow with the rest of the Tweets in your timeline,” the company explained.
Unsightly though the new ads may be for some users, the addition makes (dollars and) sense. A small majority, or 55 percent, of Twitter’s monthly active users access the information network via mobile device, meaning mobile is where the most money is to be made.
In fact, the proactive move makes mobile less of a risk for Twitter than it is has become for Facebook — unless you consider the potential to annoy people a risk.
Photo credit: info grrl/Flickr
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more