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Fashion and style media company StyleCaster is just a few days away from launching a redesigned site that’s heavily influenced by  social media darling Pinterest and blogging service Tumblr.

StyleCaster’s main website, Stylecaster.com, and its social channels offer news and features related to style, fashion and celebrities, and the company focuses intently on fostering conversations around those topics. Stylecaster.com and sister site Beautyhigh.com attract more than 2.5 million uniques visitors per month, and the company sells ads through other blogs as well. The company also offers proprietary ad platform called Style as a Service that helps offer ad placement advice.

“When I wake up in the morning, I go to ESPN; that’s my homepage for sports,” StyleCaster CEO and co-founder Ari Goldberg told VentureBeat. “There really isn’t anything like that for style. I want StyleCaster to be the homepage for style.”

Now the site will take its next logical step to offer access to curated fashion news stories and products. It’s doing that with a homepage that mimics the design of Pinterest. There will also be a brand-new news page that delivers fresh editorial content daily on beauty, fashion, and pop culture.

Every piece of content on the new StyleCaster site will feature an easy-to-click “Love” button, a feature that already appears on StyleCaster but now will be much more prominent. The Love button will also be available to other publishers and e-commerce services for installing on their own sites in the very near future.

“This is the product we’ve envisioned for the three and a half years we’ve been working on the site,” Goldberg said.

New York-based StyleCaster was founded in 2009 and has raised a total of $5.5 million in funding to date. Its last funding round in November came from the likes of Zynga chief mobile officer David Ko and former MySpace CEO Owen Van Natta.

Finally, let’s compare the looks of the current homepage to the upcoming news page, which share the most similarities. Take a glance below at the current homepage, which does its best to blend news, features, and shopping together:


And now take a look at the new StyleCaster news page, which is essentially a well-designed news blog inspired by the look and features of Tumblr:


What do you think of the upcoming redesign?

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