Join GamesBeat Summit 2021 this April 28-29. Register for a free or VIP pass today.


Tap.me, a mobile ad network focused on monetizing games, has raised $3.2 million in funding.

Chicago’s Hyde Park Venture Partners, an early-stage venture fund, led the investment. Other investors include I2A Fund, Western Technology Investment, Great Oaks Venture Capital, Firestarter Fund, and Hyde Park Angels.

Tap.me targets brand advertisers who want to get noticed by gamers without interrupting gameplay sessions. It creates contextual and authentic branded “integration points” within web and mobile games. It does that by getting developers to identify something in a game that can be sponsored, like an ability to jump higher. Tap.me then finds advertisers to sponsor that capability.

Jeffrey Lapin, former chief executive of Atari, has joined Tap.me’s board. Tap.me’s platform is expected to hit 25 million gamers by June. Matt Spiegel (pictured), chief executive of Tap.me, said the round will help give the company more momentum.

Tap.me  said that Edmonton, Canada-based Fluik Entertainment has agreed to integrate Tap.me’s platform into Fluik’s games, including the popular Office Jerk mobile game. Fluik’s games have been downloaded more than 20 million times.

“Fluik is thrilled to partner with Tap.Me, whose platform will help us monetize gameplay in a way that enhances the experience for the gamer, which is of paramount importance to us,” said Victor Rubba, co-founder, Fluik. “This is the future of meaningful game and brand integration.”

Additions to Tap.me’s board include Sam Yagan, co-founder of OKCupid and Excelerate Labs, and Stuart Larkins, managing director of I2A. Tap.me was originally founded in 2010 as a game company, but it changed its focus to in-game ads.

[Photo credit: Tap.me]

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member