Googler Iein Valdez sat down at South By Southwest Interactive to talk with VentureBeat about the company’s App Engine.

App Engine hasn’t been out of its beta period long, and it has a slew of heavyweight contenders in the web hosting and cloud services vertical, from Salesforce-owned Heroku to Amazon Web Services. Valdez explains how App Engine’s progress has gone over the past few months and how Google plans to keep pace with the competition.

We’ve got a bunch of other clips posted and yet to come from SXSW, so stay tuned.