Hot off an acquisition, Buddy Media CEO Mike Lazerow took some time during South By Southwest interactive to chat about how Facebook’s changes to branded Pages are having a huge impact on social media marketing.

With a recent overhaul to Pages for organizations, Facebook made some interesting statements about advertising versus storytelling and pitching your customers versus engaging them. Lazerow, who runs one of the biggest Facebook marketing firms around, talks about what all this means, as well as what the social network’s first foray into mobile ads is all about.

Stay tuned, we’ve got a bunch of interviews still to come from SXSW.