Roku’s product chief, Tom Markworth, sat down with VentureBeat at South By Southwest to show off the company’s latest, as-yet-unreleased bit of hardware: the streaming stick.

These teeny, weeny gadgets will connect smart TVs to a plethora of over-the-top content, and they’ll do so with Roku’s trademark ease of use and affordability. Markworth also talks about the entertainment/technology relationship, especially with regard to Roku’s interesting and still developing relationships with cable companies and content creators.

We’ve still got more video interviews from SXSW, unbelievable though it may seem, so don’t touch that button.