Thor Muller and Lane Becker have had a fair amount of luck in their time. The Get Satisfaction co-founders chalk their company’s founding to serendipity, in fact.

Turns out, they want the rest of us to get lucky too. And they’ve so far as to write a book about how to do so.

Get Lucky: How to Put Planned Serendipity to Work for You and Your Business will be on bookstore shelves soon, and at South By Southwest last week, the duo took some time to chat with VentureBeat about what serendipity means to them and how luck works in the real world.

Check out this clip and our other video interviews from SXSW.