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At South By Southwest Interactive, we got to sit down for an interview with OMGPOP chief revenue officer Wilson Kriegel. We talked at length about the small game studio’s meteoric rise to blockbuster success with Draw Something — and about both the financial and engineering repercussions of that ride.

For example, he mentioned that the company’s goal is to get to 100 million users, but when the game started getting popular, the traffic actually crashed Amazon’s AWS. So, what do you do when your game crashes AWS?

Watch on and find out.

Earlier today OMGPOP officially announced its acquisition by Zynga. The company’s CEO, Dan Porter said Zynga’s massive resources will make both scaling and releasing new game features a lot simpler in the near future.

A huge thanks to our buddies at TechZulu who shot, edited, and uploaded this video.

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