The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now!


New research out today from Google finds that even when a brand is ranked number one for search on an organic basis, they can get 50% more clicks on average by paying up for an accompanying ad.

The report is a follow-up to research from the same team that came out last July showing that paid search advertising didn’t cannibalize the benefits a company got through great SEO, and in fact drove an 89% increase in incremental traffic.

Research from Google showing it helps to buy more ads doesn’t seem like the most objective data in the world, but it seems to have struck a nerve with a marketing industry that has long preached the gospel of search engine optimization.

A helpful breakdown from Google below. Hat tip to Phin Barnes for the headline.

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member