Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more.


In one of the biggest venture deals Canada has seen in the last decade, Omers Ventures has led a $20 million round in Hootsuite, a social media management service that counts blue chip companies like Pepsi, Fox, and the NBA among its clients.

Hootsuite is headquartered in Vancouver and has grown from 25 people last year to a team of 140, with plans to expand to 250 this year. This mirrors the growth trajectory of its competitor Buddy Media in New York, which recently moved into new offices to accommodate its rapidly expanding staff, and raised $54 million dollars.

The power of Hootsuite is that it allows companies to execute their social media campaigns across multiple networks from a single, simple dashboard. As diverse  networks come to play a role in business –Facebook, Twitter, Linkedin, Tumblr, Google+, Pinterest, the list goes on — companies need more help than ever.

HootSuite was founded in 2008 and its major investors include Blumberg Capital and Hearst Ventures, the venture capital arm of the Hearst Corporation.

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform
  • networking features, and more
Become a member