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We’ve all shared the experience of awkwardly refusing to give out an email address when the cashier finalizes your purchase, even if you actually like the store. The same is pretty much true for daily deals and online bargain shopping newsletters. Either that, or you create a dummy email account to filter all that mess from hitting your “quality” email inbox.

But if you’re frustrated at the number of deals you’re missing out on, you should check out LykeBox, which launched today at the 2012 DEMO Spring event in Santa Clara, Calif.

“We were tired of being inundated with marketing in all aspects of our lives and believed that everyone needed a better place to interact with the companies they like and spend money with,” LykeBox told VentureBeat. “Every day we’d go through ‘select unread – delete’ in our inboxes and then be pissed later when we realized we’d missed a great deal at an online or real store.”


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LykeBox is basically a new app that lets people follow all communication and deals from brands they like in one place. It promises to clean up your inbox and social streams in the process. “If Facebook is for people you like, LykeBox is for brands and products you like,” the company says.

The service automatically imports companies whose newsletters you receive in email. It also aggregates all the company/brand accounts for Facebook, Twitter, YouTube, Pinterest, and others. The idea is that you shift your focus on the companies/brands you like to LykeBox, and ignore all the rest, which is nice since those social networks are already a tornado of communication from friends, family, and acquaintances.

The startup also gives affiliate brands a LykeManager, which lets them create unique deals, games, and communication with fans. The manager service also gives those brands a set of analytics to find out how best to market to their customers.

Founded in 2011, the startup is based in New York City, with its six employees working across the globe. The company declined to share its investment history. LykeBox faces competition from Slice, OtherInBox, AdKeeper, and others.

We’ve embedded a demo video and some screenshots from the LykeBox service below.

[vimeo http://www.vimeo.com/29100945 w=560&h=315]

Following the startup’s presentation at today’s DEMO conference in Santa Clara, Calif., investors made somewhat pessimistic statements about the overall value proposition of the startup, but Greylock partner James Slavet said, “The founder has a strong and relevant background … There’s something there.”

LykeBox is one of 80 companies chosen by VentureBeat to launch at the DEMO Spring 2012 event taking place this week in Silicon Valley. After we make our selections, the chosen companies pay a fee to present. Our coverage of them remains objective.

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