AdWords for Video is essentially Google’s attempt to take on the video advertising world by taking advantage of the 800 million monthly visitors to YouTube. The company claims that YouTube video ads can drive a 20 percent increase in traffic to an advertisers website and a five percent increase in searches. And with Google’s $100 million commitment to transform YouTube into a place for premium, long-form video content, the new service could really take off.
As for the service itself, it’s similar to the search ads, where you pay for clicks and set budgets with bids, but advertisers only pay for video ads when users choose to watch it. Campaigns will be accessible through the same panel used for search and display ad campaigns, which is nice for both ROI and promotion coordination purposes.
To help get the new service off to a good start, Google is offering $50 million in free advertising, or a $75 video ad campaign credit for about 500,000 businesses.
The company has released a demo video of the new AdWords for Video service below. If you’ve used the new service, let us know about your experience in the comment section.
Image via Google