Big data analytics company MetaMarkets has raised $15 million in a new funding round, the company announced today.

MetaMarkets originally analyzed prices for online ads on mobile and regular websites for media companies in real-time. Now the company has expanded its reach to offer big data analytics for social and e-commerce companies that need to crunch a lot of numbers. It’s data science-as-a-service helps analytics teams notice trends and forecast how future events will affect their data.

In this increasingly crowded big data startup market, MetaMarket’s competitors are any one of the big data companies, such as Connotate, InsightsOne, or OpenView. Each big data company is looking to find its niche in the market, but they are all taking huge amounts of unstructured data and trying to make sense of it.

Khosla Ventures led the round, which will used to push the company forward in its new focus. Existing investors IA Ventures and True Ventures also participated.

MetaMarkets is based in San Francisco, Calif. and has raised a total of $23 million.

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