Ticking startup TicketLeap has become the first ticketing startup to add a reserved seating feature and the ability to create custom seating charts, the company announced today.

While Ticketmaster has offered the ability to do this for event organizers and ticket buyers for quite some time, the feature has surprisingly been missing from the startup ticketing scene where Eventbrite, Ticketfly, and TicketLeap have been battling it out. Basically, the new service will make it a lot easier to use a non-Ticketmaster solution to create ticketed seating at events.

The new service can do the following for the ambitious event planner:

• Create a visual representation of their venue: Including seating charts and rows of seats that can be color-coded based on section and ranked by desirability on a 1-10 scale.
• Offer handicapped seating: For any wheelchair accessible or closed caption support seating needs.
• Save venue creation for future use: Once a venue is created, it will be saved on the TicketLeap platform as an option for all future events.

“Our goal is to continue refining and simplifying the ticketing process for event organizers, and we’re stoked to be the first company to bring the self-service, reserved seating functionality to market,” said Chris Stanchak, founder and CEO of TicketLeap, in a statement. “We’re all about catering the ticketing experience to the needs of all our customers, and this new feature allows us to further the personalization and customization process of creating events and selling tickets.”

Philadelphia-based TicketLeap was founded in 2003 and has raised about $8 million to date from MentorTech Ventures, NextStage Capital, Seneca Advisors, Gabriel Investors, and Ben Franklin Technology Partners.

Update: Brown Paper Tickets, a 12-year-old DIY ticketing site, claims it is the first ticket site to offering reserved seating options. An April 2004 blog post shows the site introducing multiple pricing levels and assigned seating. The options it offers are not exactly the same as TicketLeap’s but there are similarities.

Check out a few more photos below of TicketLeap’s seating interface:

Seating photo: Karen Roe/Flickr