This sponsored post is produced by Max Rollinger, Director of Mobile Gaming USA.

As the mobile gaming industry becomes increasingly more competitive, maximizing the amount of time that audiences spend on your games is crucial in order to achieve engagement and monetization goals.

That’s why we sat down with Ryan Hoover, director of product management at PlayHaven, for a podcast to discuss how publishers and developers can more effectively retain their audiences for the long haul.

Tune in here as we break down:
• What LTV maximization is and how it can be used to measure a game’s success
• Best practices for keeping gamers engaged, from in-game ads to rewards
• Monetizing your games – How to decide if the freemium or premium route is the best bet for your organizational strategy

Interested in attending Mobile Gaming USA on May 9-10th in San Francisco? You can join over 100 senior level execs from across the industry at a special VentureBeat discount.

Register here and type the discount code VBEAT2012 to receive $300 off any Mobile Gaming USA conference pass.

Enjoy the podcast and I look forward to seeing you in San Francisco!

Sponsored posts are content that has been produced by a company, which is either paying for the post or has a business relationship with VentureBeat, and they’re always clearly marked. The content of news stories produced by our editorial team is never influenced by advertisers or sponsors in any way. For more information, contact