The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now!


ss-google-bigquery

Google’s BigQuery application has launched into general availability with an aim to help businesses crunch “big data” sets easier and cheaper than ever, the company said Tuesday.

BigQuery, as we previously detailed in November, gives companies of all sizes a powerful cloud-based tool to analyze data. Traditionally, crunching big data sets has taken more IT investment than simply spinning up and uploading data to a Software-as-a-Service (SaaS) program.

The SaaS software stands in stark contrast to open-source data software Hadoop and companies like Cloudera that help companies get a handle on Hadoop. It’s also quite different from on-premise data crunching software like HP-owned Vertica and IBM-owned Netezza.

Google product manager Ju-kay Kwek, who is overseeing the company’s big data efforts, told me companies that rely on data and business intelligence would likely prefer BigQuery over other options because it’s easier to set up and it costs less.

“On-premise options like Netezza and Vertica are fast and powerful, but they will cost you,” Kwek said. “And with Hadoop, you need more heads and you have to build out a custom Hadoop system.”

Kwek said one of Google’s largest advertising customers used BigQuery verus its own on-premise Hadoop cluster as a test to see how well it worked. BigQuery crunched the data ten times faster, showing how much faster data crunching can be when using Google’s monstrous computing power.

While in limited preview, BigQuery was free to try for 30 days, but now that the service is all the way live, companies will have to pony up. Thankfully, the prices appear fairly reasonable. Here’s the breakdown:

bigquery-pricing

Let us know in the comments if your company might give BigQuery a shot for its big data needs or if you prefer Hadoop, Netezza, or Vertica.

Data image: Toria/Shutterstock

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member