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Facebook has launched a stand-alone camera application for the iPhone to help people share photos faster and easier on the massive social network, the company announced today.

Although Facebook paid $1 billion to acquire photo-sharing service Instagram, the Facebook Camera app seems focused on bulk uploading your photos from your iPhone to Facebook rather than helping you re-touch and add effects to photos. The new app does let you edit, crop, rotate, and add filters if you so choose. (We think i is a little weird to include filters when that’s Instagram’s big focus.) Besides uploading photos, you can also use the app to browse your friends’ Facebook images.

The app appears to be a response to Google+, which recently released beautiful new photo-centric apps for iPhone and Android. Google+ hasn’t caught on with users for status updates, so it hopes it get people to come for photo-sharing. Facebook isn’t going to just sit back, apparently.

However, the app also has clear ties to Instagram. Facebook Camera was likely in development before Facebook decided to buy Instagram, and it even looks a fair amount like Instagram. Since the Instagram deal has not closed yet, that team did not work on this app, but Facebook was clearly influenced by it. Once the Instagram deal does close, we expect the lines to blur even more.

You can download the new app here.

And you can watch a video outlining the Facebook Camera app below:

Photo credit: Facebook


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