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Bing and Yelp have cozied up to bring a sweet, sweet search baby into the world. Now, Bing searches will feature brief reviews and more relevant information for decision-making for all kinds of local businesses.

The new “Powered by Yelp” Bing search experience will start rolling out to users today, and the rollout should be complete within the next few weeks. For now, this feature is available in the U.S. only.

In addition to snippets from full Yelp reviews, Bing Local will serve up photos and business attributes on all relevant Bing Local pages.

Bing Local already features some similar data from Citysearch, including ratings and review snippets, business hours, and photos. However, Yelp will bring far more data to the table; it currently gathers many millions of reviews each month, and the rate of reviews per month is rising all the time.

Yelp reviews used to appear in Google Places search results; however, since the search giant acquired restaurant review oldster Zagat, it’s been using Zagat’s reviews to power its local search offering. Google’s local search also features reviews from Yahoo Local, Citysearch, and a few other sources. But they’re no Yelp.

“Yelp has become the leading destination for local information and we’re thrilled that established brands like Bing recognize the value that Yelp communities bring to the local search experience,” said Yelp CEO and co-founder Jeremy Stoppelman in an official statement today.

“We are excited to see how Bing fans respond to this new local search experience powered by Yelp.”

Top image courtesy of conrado, Shutterstock