South Korean technology giant Samsung on Thursday called rumors it was building a Facebook-like social networking service “groundless.”

Rumors started flying Wednesday about the prospect of Samsung creating its own social network after the Korea Times published a report with unnamed sources. It sounded awfully fishy to us from the start, so we didn’t cover it.

“There have been inquiries and a few articles claiming that Samsung Electronics is going to offer a Facebook-like service, being developed under a code-name called ‘Samsung Facebook,’ the company wrote on its Samsung Tomorrow blog. “However this is not true and the rumor is groundless.”

On the social networking front, Samsung said that its “Family Story” application is what it offers people for sharing special moments. The company writes:

‘Family Story’ has been available since February 2012 on Samsung Smart TVs, Smartphones, Tablets and the web*. This service, like its name, is a family-oriented convergence service that focuses on sharing and storing families’ special moments.

It is true that we currently are working on upgrading ‘Family Story’ as we always thrive to provide consumers with enhanced experiences, but this is far from a “Samsung Faceboook” as some are claiming it to be.

Samsung booth photo: Samsung/Flickr