An unreleased iPhone walks into a bar and… well, you know how this goes. And so does Samsung.
In an effort to prevent a similarly catastrophic product leak while developing its long-awaited Galaxy S III, the Korean electronics company went to extreme measures to keep everything under wraps, the company revealed in the Samsung Tomorrow blog this morning.
Samsung had a select team working on the Galaxy S III in a separate lab that required ID cards and security scans to access. The engineers were not allowed to share pictures or drawings with anyone else in the company, so the Galaxy S III team had to describe aspects of the device with words to others in the company — even to the procurement department, which was responsible for setting the price and ordering the bill of materials. And, not surprisingly, Samsung employees put the Galaxy S III prototypes in security boxes whenever they were being moved around — even across the hall.
The company also went as far as developing three separate prototype units, which reduced the overall chance of details about the final Galaxy S III getting out.
And as plenty of spy films have shown us, nothing is truly top secret until you’re forced to lie to your family. Galaxy S III principal engineer Byung-Joon Lee said: “My eldest son is in 6th grade. He knew that I had worked on the GALAXY S and S II. So I guess he assumed that I’d do S III also. Every time he saw an article on the internet about the GALAXY S III he’d ask ‘Dad! You’re making the S III, right?’ But all I could say was ‘I don’t really know.’ It was really awkward.”
Design is determining the winners in everything mobile. The most successful players are focusing on one thing: How to make products, services, and devices as compelling and delightful as possible – visually, and experientially. MobileBeat 2012, July 10-11 in San Francisco , is assembling the most elite minds to debate how UI/UX is transforming every aspect of the mobile economy, and where the opportunities lie. Register here.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more