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The Galaxy S III has only just been released, but Samsung says it already has a hit on its hands.

The company expects global sales of its latest smartphone to surpass 10 million units in July,  Samsung telecommunications head JK Shin told Reuters.

While Shin’s estimates are far from official numbers, they aren’t outside the realm of possibility. Last week, Sprint said it would not be able to release the device on launch day due to Samsung’s inability to create enough phones to meet demand.

That announcement came after unconfirmed rumors that pre-orders for the Galaxy S III had topped 9 million, a number that says by itself just how excited consumers are about the device.

As with Samsung’s previous sales numbers, this latest one likely refers to shipments, not direct sales. Either way, once Samsung sells the devices to retailers, the rest is out of its hands.

Samsung loves talking about how many phones it sells, and, unlike most companies, spares no opportunity to publicly do so. Earlier this month, it announced that global sales for its Galaxy S line exceeded 50 million, making the Galaxy S III the latest in a very successful line of phones.

We’re not surprised. In a review of the Galaxy S III, VentureBeat’s Devindra Hardawar called the phone Samsung’s “first no-compromise device that will make iPhone users jealous”, which hits the nail squarely on the head.

Samsung has come a long way since its early days with Android and has not only managed to separate its devices from those of competitors but has turned that differentiation into some significant success.

Compare that with the persistent failures of those troubled guys in Waterloo, and, well, it’s clear why Samsung likes to brag.

Photo: VentureBeat/Devindra Hardawar


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