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Nara.me is a Cambridge, Mass.-based brain trust of astrophysicists and neurosurgeons dedicated to creating “a more personal, actionable, and liberating web to achieve a life well found.”

It’s also a startup that’s just sealed a $4 million first round of funding — quite the healthy amount in today’s venture capital climate.

It is moreover a nifty web app that aims to make the Internet more personal, more useful, and more interesting for each individual by organizing information the way the human brain organizes it. Currently, Nara is starting out by organizing 50,000 restaurants in 8 cities. In the near future, that data set will be expanded.

“The plan is to perfect restaurant recommendations and expand soon into other lifestyle categories — hotels you should stay at, concerts you should attend, wines you should try, etc.,” a Nara rep told VentureBeat via email. “The scale and potential for this technology and brand is limitless.”

Here’s a nice little demo video showing more of what that means:

[vimeo http://www.vimeo.com/44057574 w=560&h=315]

“Nara is all about ‘finding,’ not searching,” said Nara CEO Thomas Copeman in a statement today. “The Internet should work for you, not the other way around.”

“With Nara’s brain-like learning algorithm, we’re able to transform the search process so that the computer can identify and organize things on the web that are more relevant to you,” said Nara CTO Nathan Wilson. “Our patented algorithm and personalized search platform are truly unprecedented in the market and represent a new direction for machine intelligence compared to some earlier approaches.”

Nara was founded in 2010. Its team is, we are told, “a collective of computer scientists, creative artists, neuroscientists, astrophysicists, and technology and Internet veterans.” The company is advised by executives from companies such as Expedia, Intuit, and Sprint.

The startup’s funding has come from Peter de Roetth and other angel investors.

Although the app has been in stealth mode, it’s now available for beta testing. You can sign up now on the Nara.me homepage.

Image courtesy of Chepko Danil Vitalevich, Shutterstock


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