The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now!

Need some Tumblr love? Got $5? You’re good to go.

Tumblr introduced a new feature Thursday called Pinned Posts that gives members the option to pin one of their status updates — be it a text, photo, quote, link, chat, audio, or video update — to their followers’ dashboard for a 24-hour period.

The option, available for purchase during the post creation process, costs $5 and gives you a way to ensure that your super important, must-read updates don’t go unnoticed. Of course, if you want instant fame and a gazillion views, you’ll need to build up your follower base. This paid-for-exposure tool only shoves your content in front of the people who already follow your updates.

Pinned Posts aren’t really a part of Tumblr’s official suite of advertising products, and are instead a self-serve way for users to pay for additional exposure. The option complements Tumblr’s Highlight offering, which lets user pay $2 to add custom stickers to their status updates to make them stand out on followers’ dashboards.

Still, with more than 55 million users, Pinned Posts will help the five-year-old company bring home some bacon while it works to perfect its real money-making products. Radar and Spotlight, Tumblr’s two advertising products, are still only available to select advertisers for a minimum $25,000 package commitment.

[via Mashable]


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member