The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now!
Amazon has decided to join Google and Apple in the 3D mapping game with its purchase of startup UpNext, which has spent the past few years developing detailed 3D maps for iOS and Android.
The UpNext buy, which GigaOM first reported, gives Amazon its very own mapping service, which it can include with the Kindle Fire tablet and its upcoming successor. Currently, Kindle Fire owners must use third-party apps or access Google Maps (or another service) through the web browser. We could see UpNext’s mapping platform show up on Amazon.com or see it integrated with Amazon’s mobile apps.
The terms of the Amazon/UpNext deal were not disclosed. UpNext has raised $500,000 in funding from investors including Lowercase Capital, David Cohen, David Tisch, and Oleg Tscheltzoff.
Amazon and UpNext did not immediately respond to our requests for confirmation. We will update if we hear back.
Check out UpNext’s 3D maps on the iPhone and iPad in the videos below:
Design is determining the winners in everything mobile. The most successful players are focusing on one thing: How to make products, services, and devices as compelling and delightful as possible – visually, and experientially. MobileBeat 2012, July 10-11 in San Francisco , is assembling the most elite minds to debate how UI/UX is transforming every aspect of the mobile economy, and where the opportunities lie. Register here.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more