Hewlett-Packard is announcing a new all-in-one consumer desktop under its Envy brand that caters to high-end consumers.

The 23-inch desktop has a sleek design and cool features and is the first time that HP has brought its high-end designs from its game PCs and notebooks to its desktop all-in-one line-up. The launch is part of a broader line-up of commercial desktops and back-to-school consumer desktops.

“Customers have been asking for all-in-one PC designs that don’t compromise on performance, reliability, or security,” said Emilio Ghilardi, vice president of HP America’s PC division. “With these sleek, elegant designs and powerful options, HP continues to innovate to meet the needs of a growing marketplace.”

The all-in-one computers offer fewer compromises than in the past. They include multimedia-rich performance, enhanced security, energy efficiency, lower cost, and a smaller space requirement compared to traditional desktops. All-in-one computers are expected to account for 27 percent of worldwide desktop PC sales by 2016, according to IDC analyst Danielle Levitas.

In addition to the consumer-targeting all-in-ones, the company also has a lineup of commercial machines targeted at government, healthcare, education, and retail customers, and business machines that provide touch-enabled screens for businesses. Those products include the HP Compaq Elite 8300 All-in-One, the HP Compaq Pro 6300 All-in-One, and the HP Pavilion 23 All-in-One. Businesses like all-in-one computers because they take up less space and can sport touchscreens for retail kiosks.

But the highlight is the HP Envy 23 All-in-One (pictured at top), with its sleek design.

The HP Compaq Elite 8300 All-in-One Business PC has a 23-inch high-definition display, a 2-megapixel webcam, a dual microphone array, SRS Premium Sound Pro, Intel Core vPro processors, and a choice of Intel integrated graphics or discrete graphics. There’s a touch and a non-touch version.

HP also has a HP Compaq Pro 6300 All-in-One Business PC with a smaller 21.5-inch diagonal screen.

The HP Envy 23 and the HP Pavilion 23 All-in-One PCs offer 1080p HD, multicore processors, high-end graphics, and 2 terabytes of storage. They don’t have touch screens. The HP Envy 23 comes with Beats Audio and an optional high-definition multimedia interface (HDMI) port. It also has options for a Blu-ray disc drive and a TV tuner. The machines offer choices of Intel or Advanced Micro Devices processors. The machines come with the HP Magic Canvas, a pretty user interface that is normally used on HP touchscreen devices.

The HP Compaq Elite All-in-One Business PC starts at $879 and will be available Sept. 10. The HP Compaq Elite 8300 Touch All-in-One starts at $929 and will be ready on the same date.

The HP Compaq Pro 6300 All-in-One Business PC starts at $799 and is available Sept. 3. The HP Envy 23 All-in-One starts at $949 and will be available on HP’s site on Aug. 2 and at select retailers on Aug. 5. The HP Pavilion 23 All-in-One starts at $649 and will be available Aug. 2 on HP’s site and Aug. 5 at retailers.