We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!


The Netflix model of unlimited content works well for movies and television shows, but can it work for magazines?

That’s the question being answered by Next Issue, a subscription-based all-you-can-read tablet app that’s hitting the iPad today after an extended period flying solo on Android.

Via the app, users have access to 39 titles from all the big publishers — Conde Nast, Hearst, News Corp, Meredith, and Time — so there’s no shortage of options. Surprisingly, Next Issue hopes to double its selection by the end of the year.

Next Issue offers two types of subscriptions, which run for $10 and $15. The more expensive Premium subscription offers the service’s entire catalog (including its weekly selections), while the Basic plan only offers the top magazines.

Either way, it’s a pretty good deal, considering the average magazine subscription runs for a yearly $20. Half that price for 40 titles? That’s pretty hard to pass up.

But what’s most surprising is just how long its taken the app to reach iPad owners. As the success of Apple’s Newsstand app has shown, iOS is a major moneymaker for magazine publishers. It will be interesting to see where the service goes from here. There may be some hope for magazines just yet.

MobileBeat 2012Design is determining the winners in everything mobile. The most successful players are focusing on one thing: How to make products, services, and devices as compelling and delightful as possible – visually, and experientially. MobileBeat 2012, July 10-11 in San Francisco , is assembling the most elite minds to debate how UI/UX is transforming every aspect of the mobile economy, and where the opportunities lie. Register here.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn more about membership.

Author
Topics