Cloud communications startup Twilio has upped its worldwide footprint with much-welcome support for global SMS and dozens of new languages, the company announced Thursday.

Twilio helps many small- and medium-sized businesses by providing telephony infrastructure via the cloud. Developers working on behalf of those businesses can add calls, texts, and VoIP to their web and mobile apps.

Now the company will see more growth by letting its 100,000+ developers send SMS messages to more than 1,000 carriers in 150 countries.

“Contacting your customers via email today is simple, it just works,” said Twilio product manager Patrick Malatack, in a statement. “At Twilio, we think SMS and voice should work the same way. There are no geopolitical boundaries for the web, and we want to ensure developers can work with the telecom network like they do other Internet services.”

On the language side of the announcement, Twilio will now offer support in Arabic, Chinese, Japanese, Greek, Russian, and many other languages. That means way more businesses and developers from outside North America will be interested in what Twilio is serving.

San Francisco-based Twilio has raised around $33 million to date, with its most recent funding totaling $17 million. Its investors include Bessemer Venture Partners, Union Square Ventures, Founders Fund, and 500 Startups.

Twilio CEO Jeff Lawson and Senior Comms Manager Michael Selvidge photo: Meghan Kelly/VentureBeat