Mountain Lion is an incremental OS update from Lion with 200 new features (read our hands on), but because it costs just $20 to upgrade, it’s a no-brainer for those already running Lion. Not only is the cost low, but Apple has made it positively easy to upgrade by downloading the OS through the Mac App Store.
Thanks to the low price and making it easy to download, Mountain Lion accounts for 3 percent of Mac web traffic just 48 hours after launch, Web tracking firm Chitika claims.
Chitika says that based on the 66 million Mac users Apple claims it has, it can infer 2.1 million Mac owners have already upgraded to Mountain Lion. If 90 percent of those users paid, Mountain Lion has generated $38 million in revenue so far.
Based on these impressive numbers, we wonder if Apple wishes it had started offering cheap and easy-to-download upgrades several OSes ago. Microsoft no doubt took notice of Apple’s successful Lion upgrade option last time, since its Windows 8 will cost just $40 to upgrade.
Mountain Lion photo: California Department of Fish and Game/Flickr
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more