PBS has been kicking butt lately with its viral video series (for reference, see this Mr. Rogers clip or the Bob Ross Remix). In a new YouTube vid, PBS gets super meta and tackles the whole concept of memetics and viral videos.

“Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos, and the huge audiences they generate, have forever changed the values and potential impact of video online,” the video description reads.

The long-ish video features words of wisdom from YouTube trend wizard Kevin Allocca, meme-meister Brad Kim of Know Your Meme, and Casey Neistat, one half of the Neistat Brothers filmmaking duo.

This vid is the latest in Off Book, PBS’s series of web originals about web/nerd life and culture. Other topics include a treatise on the evolution of 8-bit art and a short documentary on the culture (hah!) of Reddit.