New Yahoo CEO Marissa Mayer has brought her first Google staffer over to Yahoo, as AllThingsD notes: Anne Espiritu, who ran consumer technology PR for Google. In other words, not a geek.
Espiritu seems happy about the move, if we can take her most recent tweet seriously:
Someone please pinch me. Just to make sure I'm currently not in a state of dream. #overthemoon— Anne Espiritu (@Anne_Espiritu) July 29, 2012
Espiritu has not yet updated any of her social media accounts. LinkedIn, Twitter, and Google+ still show her as employed by Google, where she has worked since 2005 on projects including “proactive consumer media outreach for Google’s new social platform, Google+.”
Espiritu also worked with Google Maps and various local initiatives for Google, which probably accounts for at least part of the Mayer connection. Mayer was most recently VP for maps, local, and location services at Google.
The obvious question: Does Yahoo really need help in the PR department?
OK, that was a stupid question.
Let me re-phrase: Does Yahoo need help getting its message out more than it needs help actually creating something cool? That’s perhaps a better question.
But it’s one that Mayer will have some time — and more than one hire — to answer.